LAST UPDATE: March 6, 2024
ZARO COMERCIO DE CAFE LTDA, a private legal entity, located at Rua Jose Gonçalves de Paula, 184, Alpinópolis/MG, ZIP code: 37940-000, registered under CNPJ/MF No. 05.561.058/0001-28 (“Retailer”), takes your privacy seriously and is committed to the security and protection of the data of all its customers, partners, suppliers, and users (“Users” or “you”) of the site “zarocafe.com.br” and any other site, store, or application operated by the Retailer (herein simply referred to as “Store”). This Privacy Policy (“Privacy Policy”) is intended to inform you about how we use and disclose information collected during your visits to our Store and in communications we exchange with you (“Communications”). This Privacy Policy applies only to information collected through the Store. BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU ACKNOWLEDGE THAT YOU ARE AWARE OF AND AGREE WITH THE TERMS HEREIN STATED AND WITH THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU PROVIDE IN THE STORE. This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as rights you can exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact [email protected]. Furthermore, this Privacy Policy does not apply to any applications, products, services, websites, or social media features offered or accessed through the Store. Accessing these links will cause you to leave the Store and may result in third parties collecting or sharing information about you. We do not control, endorse, or make any representations about these third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data. If you provide Personal Data about other individuals to us, you warrant that you are authorized to do so and have obtained the necessary consent to allow the use of such information according to this Privacy Policy.
1. Definitions
1. For the purposes of this Privacy Policy:
1. “Personal Data” means any information that directly or indirectly identifies or can identify a natural person, such as name, CPF (Brazilian Social Security Number), date of birth, IP address, among others;
2. “Sensitive Personal Data” means any information that reveals, concerning a natural person, racial or ethnic origin, religious belief, political opinion, membership in a trade union or religious, philosophical, or political organization, health or sex life data, genetic or biometric data;
3. “Processing of Personal Data” means any operation carried out with Personal Data, by automated means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. Any other operation provided for under applicable legislation is also considered Processing of Personal Data;
4. “Data Protection Laws” means all legal provisions that regulate the Processing of Personal Data, including, but not limited to, Law No. 13.709/18, General Data Protection Law (“LGPD”).
2. Use of Personal Data
1. We collect and use Personal Data to manage your relationship with us and better serve you when you are purchasing products and/or services in the Store, personalizing and improving your experience. Examples of how we use the data include:
1. Enabling you to purchase products and/or services in the Store;
2. To confirm or correct information we have about you;
3. To send information we believe to be of your interest;
4. To personalize your use of the Store;
5. To personalize the advertisements sent to you, based on your interest in our Store; and
6. To contact you through a phone number and/or email address provided. We may contact you personally, by voicemail, through automatic dialing equipment, by text messages (SMS), by email, or by any other form of communication that your device is capable of receiving, according to the law and for reasonable commercial purposes.
2. Additionally, the Personal Data provided may also be used in ways we deem necessary or appropriate: (a) under the terms of the Data Protection Laws; (b) to comply with judicial process requirements; (c) to comply with a judicial decision, regulatory decision, or decision of competent authorities, including authorities outside your country of residence; (d) to protect our operations; (e) to protect rights, privacy, safety ours, yours, or of third parties; (f) to detect and prevent fraud; (g) to enable us to use available actions or limit damages that we may suffer; (h) in other ways permitted by law. THE PLATFORM IS NOT INTENDED FOR INDIVIDUALS UNDER 18 (EIGHTEEN) YEARS OLD, AND WE REQUEST THAT SUCH INDIVIDUALS DO NOT PROVIDE US WITH ANY PERSONAL DATA
3. Non-provision of Personal Data
1. You are not required to share the Personal Data we request, however, if you choose not to share them, in some cases, we may not be able to provide you with full access to the Store, some specialized features, or be able to provide the necessary assistance or enable the delivery of the product or provision of the service contracted by you.
4. Collected Data
1. The general public can browse the Store without any registration and sending of Personal Data. However, some of the Store's functionalities may depend on registration and sending of Personal Data such as completing the purchase/hiring of the service and/or enabling the delivery of the product/provision of the service by us.
2. In contacting the Store, we may collect:
1. Contact data. Name, surname, phone number, city, State, and email address; and
2. Information you submit. Information you submit via form (questions, complaints, suggestions, criticism, compliments, etc.).
3. In general navigation in the Store, we may collect:
1. Location data. Geolocation data when you access the Store;
2. Preferences. Information about your preferences and interests in relation to products/services (when you tell us what they are or when we deduce them from what we know about you);
3. Browsing data in the Store. Information about your visits and activities in the Store, including the content (and any advertisements) you view and interact with, information about the browser and the device you are using, your IP address, your location, the website address from which you arrived. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in item 7 below;
4. Anonymous or aggregated data. Anonymous responses to surveys or anonymous and aggregated information about how the Store is enjoyed. During our operations, in certain cases, we apply a process of de-identification or pseudonymization to your data so that it is reasonably unlikely that you will be identified through the use of these data with the available technology; and
5. Other information we may collect. Other information that does not specifically reveal your identity or is not directly related to an individual, such as browser and device information; Store usage data; and information collected through cookies, pixel tags, and other technologies.
4. We do not collect Sensitive Personal Data.
5. Sharing of Personal Data with third parties
1. We may share your Personal Data:
1. With the partner company(s) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for homologation and production, and data hosting and storage service providers, fraud management, customer support, sales on our behalf, order fulfillment, content customization, advertising and marketing activities (including digital and personalized advertising) and IT services, for example;
2. With third parties, to help us manage the Store; and
3. With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transmission, or transfer of all or part of our business, assets, or capital (including in connection with bankruptcy or similar processes).
6. International transfers of Data
1. Personal Data and other types of information collected by us may be transferred or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.
7. Automatic collection of Personal Data
1. When you visit the Store, it may store or retrieve information on your browser, either in the form of cookies and other similar technologies. This information may be about you, your preferences, or your device and is mainly used so that the Store works as you expect. The information usually does not directly identify you, but it can offer a more personalized internet experience
2. In accordance with this Privacy Policy, we and our third-party service providers may collect your Personal Data in various ways, including, among others:
1. Through the browser or device: Some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, name and version of the operating system, model and manufacturer of the device, language, type and version of the Internet browser you are using. We may use this information to ensure that the Store functions properly.
2. Use of cookies: Cookies allow the collection of information such as browser type, time spent in the Store, pages visited, language preferences, and other anonymous traffic data. We and our service providers may use this information, among other things, to personalize your experience when using the Store, as well as to direct advertising to you, according to your interests. We also collect statistical information about the use of the Store to continuously improve our design and functionality.
§ If you do not want your information to be collected through cookies, you can configure cookies in the "options" or "preferences" menu of your browser. In the links below you will find more details on how to adjust the cookie preferences of the most popular internet browsers::
§ Safari
§ Opera
§ If you want to know a little more about advertising cookies and remarketing, which serve to direct advertising based on the interests of each user and the number of visits made to our website and their searches on the internet, access:
§ Bing
3. Use of pixel tags and other similar technologies: Pixel tags (also known as Web beacons and invisible GIFs) can be used to track the actions of Store users (including email recipients), measure the success of our marketing campaigns and collect statistical data about the use of the Store and response rates. In case you have personalized ads active in tools such as Facebook, Google, or Bing, the information can be used to display ads on their services.
In case you do not wish to be tracked you can ask each of the services:
§ Bing
4. We may hire behavioral advertising companies to obtain reports on the Store's ads across the internet. For this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or other users' use, of our Store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties. You can configure your preferences in your browser's menu. Be aware that if you change computers or browsers, or use multiple computers or browsers, you will need to repeat this process for each computer and each browser.
8. User Rights
1. You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive data or data processed in non-compliance with the provisions of the law; (v) portability of Personal Data to another service provider, provided that this does not affect our industrial and commercial secrets; (vi) deletion of Personal Data processed with your consent, to the extent permitted by law; (vii) information about entities with which your Personal Data has been shared; (viii) information about the possibility of not providing consent and about the consequences of refusal; and (ix) revocation of consent. Your requests will be treated with special care so that we can ensure the effectiveness of your rights. You may be asked to provide proof of your identity to ensure that the sharing of Personal Data is only made with its holder.
2. You should keep in mind that, in certain cases (for example, due to legal requirements), your request may not be immediately satisfied, and we may not be able to serve you due to compliance with legal obligations.
9. Security of Personal Data
1. We seek to adopt the technical and organizational measures provided by the Data Protection Laws appropriate for the protection of Personal Data in our organization. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of any of your accounts has been compromised), please notify us immediately.
10. Hyperlinks to other websites and social networks
1. The Store may, from time to time, contain hyperlinks that will redirect you to websites of our partners' networks, advertisers, suppliers, etc. If you click on one of these links to any of these websites, we remind you that each website has its own privacy practices and that we are not responsible for these policies. Check these policies before submitting any Personal Data to these websites.
2. We are not responsible for the policies and practices of collection, use, and disclosure (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media platform, operating system, wireless internet service provider, or device manufacturer, including any Personal Data you disclose to other organizations through applications, related to such applications, or posted on our social media pages. We recommend that you inform yourself about the privacy policy of each visited website or each used service provider.
11. Updates to this Privacy Policy
1. If we modify our Privacy Policy, we will post the new text in the Store, with the updated revision date. We may change this Privacy Policy at any time. If there is a significant change in the terms of this Privacy Policy, we may inform you through the contact information we have in our database or through a notification in our Store.
2. We are committed not to process your Personal Data in a way that is incompatible with the purposes described above, except as otherwise required by law or court order.
3. Your use of the Store after the changes means you have accepted the revised Privacy Policies. If, after reading the revised version, you do not agree with its terms, please stop accessing the Store.
12. Pessoa responsável do tratamento dos Dados Pessoais
1. If you wish to exercise any of the rights provided in this Privacy Policy and/or under the Data Protection Laws, or solve any doubts related to the Processing of your Personal Data, please contact us via email at [email protected]. The person responsible for the processing of Personal Data is André Rodrigues Alves, CPF No. 034.554.876-02.
